Ensuring Quality and Originality in AI Outputs

Welcome to Part 2, the last part of our two-part series on overcoming AI challenges. Last week, we tackled the biggest concern: getting started with AI. Today, we’re addressing two more critical challenges—ensuring originality and maintaining quality. If you missed Part 1, check it out here.

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Concern #2: "Will my AI outputs be original?"‍

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With 31% of people expressing concerns about the originality of AI-generated content, it’s clear that ensuring unique and engaging outputs is a priority for users. According to recent data, 37% of marketers use AI detection tools to differentiate between AI-generated content and human-made content, emphasizing the fear that AI outputs will be too generic or repetitive. To address this issue, you want to find ways to ensure your AI generated content can carry your personal touch.

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Where to Start:
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1. Leverage AI-assisted Creativity
   
   To ensure originality, you should view AI as a tool for assisted creativity, treating it as a starting point for brainstorming ideas rather than relying on it to finalize content. For example, you can teach generative AI to emulate your writing style by having it analyze emails you’ve written and then use it to generate content prompts that match that style. As a result, you can use the prompt as a template and refine it. AI-generated content should always be seen as a rough draft, never the finished product. Therefore, ensure you are revising your AI content with your own personal insights and creative perspectives to make the content more authentic and original.
   
   To discover how AI can enhance your organization's creative process and accelerate your content, get in touch with us for a proposal.
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2. Customize Outputs for Your Audience
   
   To make the most of AI’s potential, start by leveraging it to craft and refine your initial ideas. Begin with a “meta prompt” to outline your vision, then refine the output step by step. A meta prompt is a more detailed, structured input that guides the AI in producing content that aligns with your goals. For example, instead of a broad prompt like “Write a social media post about eco-friendly products”, use a more detailed meta prompt: “Write an engaging Instagram caption for a young, eco-conscious audience that promotes a reusable water bottle, highlighting its environmental benefits and stylish design. The tone should be casual and friendly, encouraging followers to make a sustainable choice.”
   
   Using a meta prompt approach provides clear context and direction, helping the AI generate output that is far more tailored to your needs. Ultimately, AI-generated outputs serve as a foundation, but your input is essential to elevate the content and make it truly original. By combining AI’s efficiency with your creativity, you can craft more compelling, impactful results than either could achieve alone.
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3. Enable Chat GPT’s ‘Custom Instructions’
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   Another tip to ensure originality is a useful ChatGPT feature, called custom instructions. Custom instructions ensure ChatGPT responds based on your specific needs, such as adjusting tone, style, and focus for particular roles or tasks. You can guide ChatGPT to generate responses that align with your expectations by providing details about output style, formatting preferences, and actionable responses, as well as setting tone and word usage expectations to ensure the content meets your preferences. To learn how to turn on your custom instructions, click here.
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Concern #3: "Is the quality good enough?”

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AI adoption is still evolving, with 81% of service organizations integrating AI into their workflows to enhance customer interactions. While AI holds great potential, it also raises concerns about consistency, accuracy, and relevance, which is why 30% of people still question the quality of AI outputs. These challenges can be mitigated through thoughtful strategies and practices that combine AI capabilities with human expertise.

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Where to Start:
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1. Review and Refine Content
   
   To effectively integrate AI into business operations, it’s crucial to view AI outputs through a human lens. While AI can handle repetitive tasks, human oversight is essential for managing complex tasks, ensuring the final output is consistent and relevant. As highlighted in our previous article, Old Dogs, New Tricks, while Generative AI and agents excel at processing data and creating content, the ability to apply empathy, context, and judgement is something that only humans can truly deliver. As such, combining AI’s efficiency with thoughtful oversight is crucial for maintaining high-quality outcomes.
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2. Fine-Tune AI models
   
   Training AI models with a knowledge-base can significantly improve their accuracy. For example, CustomGPTs, which we covered in Mastering AI: How Custom GPTs Elevate Marketing and Communications, require no coding experience and can be configured to focus on specific use cases like content creation, copy-editing, and other tasks. As a result, they can offer highly relevant and quality outputs that meet specific marketing needs.
   
   Here are a few examples of how custom GPTs can be applied:
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   • For Marketing Teams: Custom GPTs, fed with customer segmentation and behavior data, can help generate personalized marketing strategies that boost engagement and conversion rates.
   • For Communications Teams: Custom GPTs can be used to draft initial messaging, but should always be refined to align with your brand’s voice and campaign goals.
   • For Sales Teams: Customizing AI-driven CRM tools with customer data helps predict which leads are most likely to convert, refining outreach efforts.

            If you want to understand these custom GPTs more in-depth, connect with us to discuss future workshops around similar topics!

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‍Final Thoughts – AI as Your Sidekick

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Just like Robin never left Batman hanging, AI is ready to be your trusty sidekick – helping you elevate your business to new heights.  

While these AI concerns may have slowed your AI adoption down in 2024, they also present opportunities for growth. By prioritizing education and focusing on leveraging AI as a creativity tool, marketing, sales, and communications teams can unlock its full potential.
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Are you ready to harness AI for your marketing, communications, or sales team? Contact us today to learn how we help you turn challenges into opportunities.