About

accelerating ai transformation

Guiding Organizations Through Transformative AI Initiatives

Sequencr Consulting is dedicated to guiding organizations through transformative AI initiatives, leveraging cutting-edge technologies to optimize operations, foster innovation, and drive sustainable growth.

At Sequencr, our mission is to seamlessly integrate AI into the operations of marketing and communications professionals, driving innovation, creativity, and productivity.

Solutions We Provide

Unlocking the Potential of Generative AI

Early Successes and Challenges

Generative AI's Untapped Potential for Marketing and Communications

Since November of 2022, with the launch of ChatGPT 3.5, we've gone through two definitive cycles of AI adoption - understanding the technology, and experimentation. Over that period, numerous studies and articles have been published related to how marketers are adapting and using AI, with some promising early results:

Early Generative AI adopters see a 12% return on Generative AI investments - Deloitte
Generative AI Transforms Content Production: 54% Increase in Content Volume - Deloitte
91% of US ad agencies are currently using, exploring Generative AI - Forrester

Despite these successes, the journey hasn't been without challenges. Marketers and communicators professionals have encountered issues with misapplication, leading to subpar results.

Generative AI presents significant opportunities, but it also comes with its own challenges that must be navigate carefully. Today, marketing and comms teams have to tackle:

Poor/underwhelming results from AI tools
Lack of understanding of how to utilize tools
Low vendor/tool quality and capability
Laborious process redesign

These early days of Generative AI highlight the need for effective AI strategies, proper training, and more sophisticated tools based on functional needs.

How We Solve Key Challenges

Maximizing Generative AI Capabilities

Generative AI offers vast opportunities to accelerate productivity for marketing and communications professionals. We empower our clients to unlock technology's potential by navigating its complexities, ensuring they fully harness its capabilities for sustained growth and success. With over 60 years of combined experience, we help businesses thrive in the age of AI.

03

Identifying Content Gaps

Challenge: A company could not identify gaps in its content strategy, leading to missed opportunities for engagement.

Solution: AI tools perform content whitespace analysis, identify areas with potential for new content that resonates with its audience, and improve engagement.

01

Automating Marketing Campaigns

Challenge: A global retail brand struggled with personalizing and automating its marketing campaigns, leading to inefficiencies and reduced customer engagement.

Solution: Using AI tools, the brand boosts customer engagement by 20% and reduces content production time, allowing the team to focus on strategic initiatives.

05

Optimizing AI Tools

Challenge: An agency using generic large language models struggled to achieve the specificity and relevance needed for their marketing campaigns.

Solution: After implementing bespoke AI tools, the agency experienced significant improvements in campaign performance, client satisfaction, and operational efficiency.

04

Enhancing AI Skills

Challenge: A business lacks the expertise to train its employees on the latest AI tools and technologies, leading to suboptimal use of AI capabilities.

Solution: Comprehensive training programs equip teams with the necessary skills to leverage AI effectively, enhancing productivity and driving innovation within the organization.

02

Extracting Actionable Insights

Challenge: A marketing team was overwhelmed by vast amounts of data and struggled to extract actionable insights to inform their strategies.

Solution: AI-powered analytics tools analyze and interpret data, providing clear, actionable insights that drive better decision-making and more effective marketing campaigns.

Who We Are

The Origin of Sequencr

Ensuring Seamless AI Adoption

Sequencr: Adapting and Evolving

The name "Sequencr" embodies our commitment to adaptation and change management. Inspired by the process of training AI models, sequencing is vital as it involves organizing training data and processes in a step-by-step progression. More complex data and tasks are introduced as training advances, allowing the model to build its capabilities and produce high-quality outputs incrementally. Similarly, sequencing is essential for the effective adoption and deployment of AI in organizations.

We ensure smooth and seamless adaptation to AI-powered workflows by breaking down complex transitions into manageable steps. Our consultancy is built on the principle that flexible and responsive strategies are key to success. We help our clients navigate the complexities of transformation, harness the power of AI, and achieve sustained growth and innovation, guiding them through each phase of their AI journey.

Proven Impact and Knowledge

Expertise Backed by Experience

At Sequencr, we bring a wealth of experience and deep expertise in technology to help organizations navigate this transformative technology. We have been helping organizations adapt to change since the early days of the internet, the explosion in social media and influencer marketing, the growth of martech, and now Generative AI.

60 +

Years in marketing and communications expertise.

50 +

Generative AI workshops and consultations provided.

20 %

Boost in productivity from AI solutions.

12 +

GPTs and custom AI prototypes developed.

TEAM

Meet Our Expert Team:

Matt Collette

Founder & CEO

With 20 years of experience in digital marketing and communications, Matt is a seasoned leader specializing in digital transformation. Formerly the Global Managing Director, Digital Growth at Edelman, he led the first marketing campaign to leverage Generative AI, launched the agency's AI change management initiatives, built AI tools and prototypes, and conducted client-focused education workshops.

Syafiq Rahman

Vice President, Generative AI Solutions

Syafiq has over 11 years of experience in AI, data and analytics at industry leaders like Intel, YouTube, and TikTok. He has a deep understanding of AI-driven algorithms and their applications and has successfully led projects across various business functions. Syafiq is skilled in using AI-powered algorithms and machine learning models to drive decision making. His expertise in technology integration and stakeholder management equips him well to drive innovative AI solutions.

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Felix Cheung

Chief Financial Officer

Felix is the Chief Financial Officer of Sequencr, bringing over a decade of expertise in financial management and strategy. As a Chartered Professional Accountant (CPA), he is recognized for driving growth and transforming businesses, particularly within the subscription-based and professional services sectors.

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Bob Grove

Senior Advisor

Bob is a seasoned leader with over two decades of experience as a CEO of agencies and technology businesses, specializing in change transformation, organisational design and strategic management. At Sequencr, Bob provides expert guidance on agency acceleration and structure at the intersection of AI.

Jason Senn

Senior Advisor

Withover two decades of experience in transformative ventures and technology, Jason is a pioneer in scaling startups and multinational brands. As a founding member of Google Analytics and Google Enterprise and as the co-founder of Badge and Codec Ventures, Jason continues to build dynamic tech-driven solutions. In his role with Sequencr, Jason provides strategic guidance and advises on technology-driven business models and growth.

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TEAM