Sequencr Consulting is dedicated to guiding organizations through transformative AI initiatives, leveraging cutting-edge technologies to optimize operations, foster innovation, and drive sustainable growth.
Since November of 2022, with the launch of ChatGPT 3.5, we've gone through two definitive cycles of AI adoption - understanding the technology, and experimentation. Over that period, numerous studies and articles have been published related to how marketers are adapting and using AI, with some promising early results:
Despite these successes, the journey hasn't been without challenges. Marketers and communicators professionals have encountered issues with misapplication, leading to subpar results.
Generative AI presents significant opportunities, but it also comes with its own challenges that must be navigate carefully. Today, marketing and comms teams have to tackle:
These early days of Generative AI highlight the need for effective AI strategies, proper training, and more sophisticated tools based on functional needs.
Generative AI offers vast opportunities to accelerate productivity for marketing and communications professionals. We empower our clients to unlock technology's potential by navigating its complexities, ensuring they fully harness its capabilities for sustained growth and success. With over 60 years of combined experience, we help businesses thrive in the age of AI.
The name "Sequencr" embodies our commitment to adaptation and change management. Inspired by the process of training AI models, sequencing is vital as it involves organizing training data and processes in a step-by-step progression. More complex data and tasks are introduced as training advances, allowing the model to build its capabilities and produce high-quality outputs incrementally. Similarly, sequencing is essential for the effective adoption and deployment of AI in organizations.
We ensure smooth and seamless adaptation to AI-powered workflows by breaking down complex transitions into manageable steps. Our consultancy is built on the principle that flexible and responsive strategies are key to success. We help our clients navigate the complexities of transformation, harness the power of AI, and achieve sustained growth and innovation, guiding them through each phase of their AI journey.
At Sequencr, we bring a wealth of experience and deep expertise in technology to help organizations navigate this transformative technology. We have been helping organizations adapt to change since the early days of the internet, the explosion in social media and influencer marketing, the growth of martech, and now Generative AI.
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With 20 years of experience in digital marketing and communications, Matt is a seasoned leader specializing in digital transformation. Formerly the Global Managing Director, Digital Growth at Edelman, he led the first marketing campaign to leverage Generative AI, launched the agency's AI change management initiatives, built AI tools and prototypes, and conducted client-focused education workshops.
Syafiq has over 11 years of experience in AI, data and analytics at industry leaders like Intel, YouTube, and TikTok. He has a deep understanding of AI-driven algorithms and their applications and has successfully led projects across various business functions. Syafiq is skilled in using AI-powered algorithms and machine learning models to drive decision making. His expertise in technology integration and stakeholder management equips him well to drive innovative AI solutions.
Bob is a seasoned leader with over two decades of experience as a CEO of agencies and technology businesses, specializing in change transformation, organisational design and strategic management. At Sequencr, Bob provides expert guidance on agency acceleration and structure at the intersection of AI.
Shalu Wasu is a dynamic entrepreneur who loves bringing new ideas to life in the digital world. As the co-founder of gimmefy, a cutting-edge AI marketing platform, he helps top brands across Asia, the Middle East, and North America streamline their marketing efforts. With over 150 tasks designed to boost efficiency, quality, and cost-effectiveness, gimmefy is like a Swiss Army knife for marketers.
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